First ITV Commercial
The first advert went out live on ITA (then Britain's only commercial television network) as part of F.W. Woolworth's Jubilee celebrations in the Spring of 1959. We've recreated it, drawing on contemporary company documents and the surviving soundtrack. We've used HTML5 Video with Video.JS to create this page, which requires a Broadband connection and a recent web-browser. Closed captions are available if required by enabling this function in your browser and clicking 'CC'.
Cinema content at a glance
Ranges:
The Good Ship Lollipop (Sweets)
Advertising and Marketing:
People:
Ugly Duckling store transformation 2003
Staff work for Kids First Charity