The Woolworths Museum

Little Wonder Records

One of the original F. W. Woolworth stores in the USA - Reading, Pennsylvania, pictured in about 1914


Little Wonder gramophone records were stocked in some US stores towards the end of the Great War and into the 1920s

Henry Waterson's Little Wonders were sold at Woolworth's in North America and other 5 &10¢ Stores. The 10¢ discs were single-sided and played at 80 rpm, giing one minute's sound. The grooves had to be tightly packed to fit on the tiny records, meaning the sound quality was modest. They were sold without sleeves to keep the price low, and introduced ordinary people to recorded sound for the first time.

The era's big name labels, including Columbia, Victor and Edison sold ten or twelve inch records for around one dollar each, which had kept them outside the price-bracket of most households. That all changed with Little Wonder. The records have a special link with Woolworth's; many were recorded in Columbia's studios at the foot of the Woolworth Building in New York. Please listen and enjoy.


Little Wonder 818: Au Revoir but not Good-bye (Soldier Boy)

Little Wonder 912: Hail the Blest Morn & Hark the Herald Angels

Little Wonder 721: Over There (Evocative tenor solo from World War I)

Little Wonder 739: The Missouri Waltz (Hawaiian Guitar Duet)

Little Wonder 846: Ten Little Indians (Vocal Quartet).


For a great website about Little Wonder Records please take a look at


Shortcuts to related content in the Woolworths Museum

1920s Gallery

1920s overview   In praise of the Property Department    Visit a 1920s store   An opening every 17 days

Supplier partnerships and product development   Woolies' first gramophone records   Woolworths in the community

Alice White stars in "The Girl from Woolworths"   Sixpenny pops "We will have a Woolworth Wedding"

50th birthday of the American Woolworth   The sincerest form of flattery   FWW GmbH

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