The Woolworths Museum

A century of fashion at Woolworths

The Ladybird and Fashion Gallery


I M P O R T A N T  N O T I C E

Today Ladybird and Woolworths are brands of Shop Direct Group Ltd.

This gallery explores the relationship between the High Street stores and Pasold, the inventors of Ladybird Clothing.
It covers the period from 1700 until 2008, stretching from before the brand-name came into being,
through Pasold Ltd's time as a supplier to Woolworths, and ending with the retailer buying the fashion brand outright,
operating it in the High Street, and licencing it around the world.

All trademarks are acknowledged.



Fashion overview (1909-2009)

Make it yourself patterns and thread

Birth of the Ladybird Legend

The first Ladybird items (from the 1930s Gallery)

History of the Ladybird Company

Building fashion sales (1950-80)

Launch of Ladybird at Woolies

Kids and Celebrations In-Store

The Easter Parade


Five foot long banners announced the arrival of Ladybird clothing on the counters at Woolworths in 1985/6